Episode 1: Surviving Shelter-in-Place with Sabrina Gebhardt

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MEET SABRINA

Sabrina is one of the original North Texas lifestyle photographers who is also in the business of education, mentoring and content creation. She has a passion for helping educate not only photographers, but all small business owners, on how they can create the business of their dreams. You can find her on the web and facebook but her favorite platform is Instagram @sabrinagebhardtphotography.

SURVIVING SHELTER-IN-PLACE

A few tips from Sabrina:

Get your taxes ready to file. Yep, I said it. Dig into your 2019 finances deep. Get all the docs ready to file. If you end up owing a ton and don’t have the discretionary income set aside then file with a deferment. At least you will have gotten this big task done.

Now that your taxes are filed and you have all your 2019 year end numbers together, review them! Then run numbers for 2020 year to date and review them. Before covid-19 hit, were they trending the way you had hoped? Had you been reaching your biz goals so far? If not, start drafting a plan to make that happen in 4th quarter of this year when things *hopefully* begin to settle. (praying big here)

Update your website. This is always at the bottom of our list and it shouldn’t be! Update pictures, galleries, listings, your about me page, etc. 

Along with updating your website, BLOG! Y’all most of us are SO bad at this but it is so important for website SEO. Use this “time off” to write write write. If I were you I would be writing as many posts as possible and having them set to auto post in the future. Y’all with 2+ weeks off and no clients, you could write your blogs for the rest of the year if you wanted! (dreaming big here)

Plan ahead your social media posts. Go as far out as you can. Look at the calendar and pay special attention to holidays, birthdays, anniversaries, etc. Don’t be afraid to be honest in what you write about. Your customers and followers want to relate to you now more than ever.

Start a newsletter. (Or continue to send one out). BUT make sure that you are not pushing sales in it. I understand we all need money right now but do you want to be sold to? Instead be encouraging, understanding, and supportive of one another. Voice that you know times are hard for everyone and that you want to just remind them that you will be there when this is all over. Maybe use this time to promote other small business, what you are doing to stay sane, life hacks from your own home, etc. Now more than ever we need to get personal because we have all be separated from society.

Share your old work. Content is content and just because the image has been seen before doesn’t mean that you can’t write something new to go along with it. And plus most people don’t remember seeing an image from the past.

Read the rest of Sabrina’s tips here

Sabrina has created SO much helpful content since we launched this podcast. Here are 2 helpful links from her blog:

Surviving the Pandemic Workbook

Sanity Resources During Quarantine

Be sure to follow along with her on her Instagram!